Streax Professional launches campaign with Vaani Kapoor

Streax Professional, a hair colour brand by Hygienic Research Institute has launched a campaign with actor Vaani Kapoor for its hair colour line ‘Argan Secrets’.

The brand has released a digital ad with Vaani Kapoor and salon expert Vipul Chudasama to highlight the benefits of its hair colour line.

Commenting on the campaign, Rochelle Chhabra, spokesperson of Streax Professional in a statement said, “We are thrilled to introduce the new ad campaign for Streax Professional’s Argan Secrets hair colour that imparts mirror shine. With popular actress Vaani Kapoor and salon expert Vipul Chudasama as the faces of our brand, we’re confident that this communication will change what consumers and hair stylists expect from a salon hair colouring experience.”

Vaani Kapoor added, “I’m happy to be associated with the new ad campaign of Streax Professional. In salons, where magic happens every day, Argan Secrets hair colour can be a trusted partner for salon experts to unleash their creativity and transform their clients’ hair.”

Streax Professional Argan Secrets hair colour priced at Rs 205 ($2.5) comes in 30 shades and available for purchase across the country.