St Botanica enters fragrance category with new perfume line

Direct-to-consumer brand St Botanica from Good Glamm Group has expanded its portfolio with entry into the fragrance category with a new line of perfumes.

The brand’s debut collection has been launched with four fragrances Citrus, Oud, Amber, and Spicy.

To boost sales of its newly launched collection, St Botanica has partnered exclusively with e-commerce giant Amazon for online and Shoppers Stop for the offline market.

Commenting on the launch, Sukhleen Aneja, CEO of Good Brands Co in a statement said, “We are thrilled to step into the fast-growing fragrance category with the launch of our exquisite perfumes. With the belief of sourcing from the world’s finest ingredients, St Botanica invites consumers on a sensory journey that transcends traditional fragrance experiences blending sophistication with affordability.”

“We’re also excited about our partnership with Amazon and Shoppers Stop for online and offline sales respectively providing consumers with unparalleled quality and a seamless shopping experience,” she added.

The perfumes have been priced at Rs 999 ($11) each for 100 ml bottle while a gift set containing minis of each of the four fragrances will be available for Rs 799.