Soch expands retail network with its 175th store in Chennai

Soch, India’s leading occasion wear brand has expanded its retail presence with the launch of its 175th store, which is also Soch’s largest store in the country.

The store is spread across an area of 5000 sq ft area located in Pondy Bazaar, a shopping district in the city of Chennai.

The store will house the latest collections from the brand that include sarees, churidar sets, dresses, kurtas, kaftans, and lehengas.

Commenting on the launch, Vinay Chatlani, CEO co-founder of Soch Apparels Pvt Ltd in a statement said, “Soch has had a wonderful journey, starting from our first store 18 years ago, to the opening of this 175th store today. Reflecting our strategic focus on growth and expansion, this flagship store is a testament to Soch’s commitment to the flourishing market of Chennai.”

“This significant milestone not only underscores our dedication to the customers but also signifies our unwavering commitment to providing an exceptional shopping experience marked by quality, a diverse range of ethnic wear, and personalized service,” he added.

Soch is present across 68 cities, with its e-commerce site servicing over 30,000 pin codes. Apart from its standalone stores and online channels, Soch extends its retail reach through shop-in-shop formats and marketplaces such as Amazon, Myntra, and Ajio.