Smartsters opens brick-and-mortar store in Pune

Children’s lifestyle and accessories brand Smartsters has opened a new store in Pune. Located in the city’s recently opened Kopa Mall, the new store opening is part of the brand’s omni-channel expansion strategy following its establishment as an online label. 

“Designed for little explorers and loved by parents, dive into a world of thoughtful kid’s furniture and decor at our new Smartsters store,” announced Smartsters on Facebook, sharing glimpses of the Pune store’s opening party. “With fun story sessions, yum treats and an enthusiastic team, the launch was a great success. We thank all of you who made this such a fab weekend! With open arms and a heartfelt gratitude, we welcome you all to visit our store.”
 
The store focuses on children’s furniture, home décor, and accessories which are designed to aid in their development and stimulate their minds. “Bringing the magic of Smartsters to a tangible space at Kopa Mall is a significant step in our journey to offer parents exceptional choices that seamlessly blend functionality and design,” said Smartsters’ director and founder Ashni Biyani, Indian Retailer Bureau reported.

 
Kopa Mall is located in Pune’s Koregaon Park and houses a range of international and Indian brands including Tumi, Hugo Boss, Fcuk, Aldo, The White Crow, Nicobar, according to its website. The mall houses over 80 brands and is situated on a six acre land parcel.