Skechers has entered the world of cricket by signing on as official kit partner of the Indian Premier League cricket team Mumbai Indians.
As a part of this partnership, exclusive jerseys designed by fashion designer Monisha Jaisingh for the Mumbai Indians women’s team was unveiled in Mumbai.
Additionally, Skechers India will manufacture the official playing kits for players from both the women’s and men’s teams.
Commenting on the collaboration, Monisha Jaising in a statement said, “The peacock is a symbol of strength and pride, and we wanted the jersey to reflect these qualities. The vibrant blues of the feathers, the coral-peach inspired by the stem, and the gradient pattern resembling the peacock’s majestic spread – all come together to create a design that is as fierce and beautiful as the players who will wear them.”
Rahul Vira, CEO of Skechers Asia Pvt Ltd added, “Mumbai Indians’ winning spirit with Monisha Jaising’s expertise in design, coupled with Skechers’ commitment to performance and comfort, will redefine the player’s on-field style. This collaboration is a perfect synergy of style and sportsmanship, and we look forward to creating memorable moments together.”
Skechers retails in India through its e-commerce website, retail stores as well as at third-party retailers across the country.
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