Victoria’s Secret expands presence in India with stores in Gurugram, Mumbai

Victoria’s Secret has expanded its retail presence in the Indian market with the launch of two new stores in the cities of Gurugram and Mumbai.

The stores located at Gurugram’s Ambience Mall and Mumbai’s Phoenix Marketcity Kurla will house Victoria’s Secret’s iconic bras, panties, sleepwear across various collections along with beauty products and accessories.

Victoria’s Secret retails in the Indian market with the Indian arm of Middle East based apparel retail giant Apparel Group.

Commenting on the expansion, Tushar Ved, president of Apparel Group India in a statement said, “Embarking on a strategic expansion journey with the opening of two new stores, Apparel Group reaffirms its commitment to elevating the fashion landscape. As we continue to grow and strengthen our presence, we look forward to creating immersive shopping experiences that showcase the iconic allure of Victoria’s Secret.”

Abhishek Bajpai, CEO of Apparel Group India added, “Through our strategically located stores, we are confident in establishing a meaningful connection with our target audience, capitalizing on the allure of these top-tier shopping destinations in the city.”

Victoria’s Secret first launched in India in 2021 with an e-commerce platform for its beauty, fragrance, and accessories lines. In 2022, Victoria’s Secret launched its first brick-and-mortar store in the country in Mumbai which housed its signature lingerie line.