Skechers announces fifth edition of Mumbai Walkathon

Footwear brand Skechers has announced the fifth edition of its Mumbai Walkathon to engage customers and promote both its Go Walk product range and healthy living. The event will take place in InOrbit Mall in Malad, Mumbai and Skechers has opened registration until November 8.

“Last year’s Walkathon demonstrated the remarkable impact Skechers can have on promoting an active lifestyle and supporting young athletes, as we saw significant community engagement and substantial contributions towards the development of India’s future sports stars,” said Skechers South Asia Private Limited’s CEO Rahul Vira in a press release. The Skechers Mumbai Walkathon has evolved into a highly anticipated fitness event in the city. This year, our collaboration with GoSports Foundation will aim to bring the city together in a festive atmosphere whilst promoting fitness as a culture in Mumbai.”
 
Last year, Skechers reported over 8,000 participants in its Walkathon event. This edition, Skechers has teamed up with GoSports Foundation and has pledged part of its event registration fee to the organisation to raise funds for its ‘Long-Term Athlete Development Programme.’
 
“We are thrilled to continue our partnership with Skechers,” said GoSports Foundation’s CEO Deepthi Bopaiah. “Their support has been instrumental to the overall success of the GoSports Long-Term Athlete Development Programme (GLTADP). The CSR funds from Skechers have supported the athletes across 10 sports and facilitated various aspects of the programme, including athlete development initiatives, competition support, and overall programme enhancements. Additionally, their contributions have enabled specific interventions across our organisation. The donation from this year’s Walkathon will ensure our athletes receive sustained support at multiple sports platforms.”
 
Skechers’ Go Walk sneaker collection is designed specifically for walking for both men and women. The global brand retails in India through its country specific e-commerce stores and in outlets across the country.