Shobitam launches campaign with Vidya Balan to popularise saree

Shobitam, a direct-to-consumer ethnic wear brand has launched a campaign with actor Vidya Balan to popularise India’s cultural fabric ‘Saree’.

The campaign titled ‘If it’s a saree, it’s a Shobitam’ aims to inspire women worldwide to celebrate the saree legacy by embracing it as a symbol of individuality and empowerment.

With this campaign, Shobitam is confident of striking a chord with women across the globe and expects them to join the saree revolution.

Commenting on the campaign, Vidya Balan in a statement said, “The sheer joy of wearing a saree makes you fall in love with yourself again and the saree is a symbol of our cultural identity. Shobitam’s unwavering commitment in making the saree accessible to anyone across the globe truly struck a chord with me.”

Aparna Thyagarajan, co-founder of Shobitam added “Through our new brand film, we hope to kick start the global ‘Saree Revolution’ that thrives on emotional connection with the audiences through our beautiful creations. Vidya’s charismatic aura and her love for sarees just make her the perfect voice to helm this movement across India and the world.”

Shobitam, which means ‘grace’ in Sanskrit, retails in India and international markets with customers in the US, UK, UAE, Singapore, and Australia, among other territories.