Shein names Marcelo Claure group vice chairman

Fast-fashion online marketplace Shein announced on Friday the appointment of Marcelo Claure, a current Shein investor, as group vice chairman of the brand.  

In this role, Claure will be tasked with accelerating strategic growth initiatives across all global markets where Shein is currently present. 

“Marcelo’s leadership and relationships have been instrumental in strengthening Shein’s business development and strategy in key markets,” said Donald Tang, executive chairman of Shein. 

“We have made significant strides as we look to localize our business for the benefit of our customers and the communities in which they live around the world. We are fortunate to have Marcelo’s unparalleled expertise at scaling global companies as we further expand Shein’s marketplace model, localization strategy and other key initiatives to further meet the needs of our customers in over 150 markets.”

Claure, who previously served as the CEO of SoftBank Group International, took on the role of chairman of Shein Latin America in January 2023. Under his leadership, the company launched the Shein marketplace in Brazil and committed $150 million towards the localization of Shein’s manufacturing operations in the country, which is expected to generate approximately 100,000 jobs over the next three years.

He will continue serving in his capacity as chairman of Shein Latin America in addition to his new role as group vice chairman. He will work closely with Shein founder and CEO, Sky Xu, as well as Tang and the Shein executive team around the world.

“Shein has redefined the supply chain and manufacturing model to bring customers around the world personalized fashion in a way that no other global company has done before,” said Claure. 

“What attracted me to Shein, as both an investor and operator, is its unique business model and the way that it empowers designers and local suppliers in communities around the world. I look forward to working with the talented Shein team as the company delivers on its mission to make the beauty of fashion accessible to all.”