Reliance’s Tira names Kareena Kapoor Khan, Kiara Advani, and Suhana Khan as brand ambassadors for new campaign

Reliance Retail’s multi-brand beauty business Tira has named Kareena Kapoor Khan, Kiara Advani, and Suhana Khan as its new brand ambassadors. The Bollywood celebrities star in the retailer’s new campaign ‘For Every You’ which includes a film designed to celebrate self expression through beauty. 

“Presenting the three new faces of Tira: Kiara Advani, Kareena Kapoor Khan and Suhana Khan,” Tira Beauty announced on Facebook over the weekend. The actresses posed for a campaign photo underneath a large Tira banner to celebrate the announcement. 
 
Tira’s new campaign will include a mix of television commercials, print media, digital, and in-store activities and will run over the coming months into the festive season. In the campaign, each actress represents a different facet of beauty in a bid to encourage shoppers to define beauty for themselves while showcasing Tira’s extensive product range. 

“We’ve received an overwhelming response to Tira Beauty since our launch in April 2023,” said Reliance Retail Ventures Limited’s director Isha Ambani, India Retailing reported. “With Tira, we aim to break down barriers in the beauty and skincare category and democratise beauty for consumers across segments. We’re thrilled to welcome Kareena Kapoor Khan, Kiara Advani and Suhana Khan to the Tira family, and be part of our very first campaign, #ForEvery You.”