BigBasket partners with Tanishq, MMTC PAMP for festive gold deliveries

Fast moving consumer goods e-commerce platform BigBasket partnered with gold and silver businesses Tanishq and MMTC PAMP to offer festive precious metal deliveries for Akshaya Tritiya on May 10. The partnership was designed to mix the convenience of quick commerce with quality assurance.

“Our collaboration with Tanishq, a trusted name synonymous with quality and craftsmanship in the jewellery industry, ensures that our customers can celebrate Akshaya Tritiya with the finest gold coins, reflecting prosperity and elegance” said BigBasket’s chief buying and merchandising officer Seshu Kumar Tirumala, Indian Retailer Bureau reported.
 
As part of the collaboration, shoppers could purchase MMTC PAMP’s Lakshmi Ganesh 10 gram silver coin and Banyan Tree 10 gram silver bar on the BigBasket platform, Business Today India reported. Tanishq’s 22 karat one gram gold coin and gold coin with Lakshmi motif were also available to purchase for the festivities.
 
BigBasket announced that it would deliver the silver coins and bars within 10 minutes through its Big Basket Now platform on May 10. This was designed to cater to customers who wish to ensure their gold and silver purchases were made during the most auspicious time during the festival, which was during the morning.