Reliance Jewels partners with Disha Patani to launch festive jewellery line in Varanasi

Reliance Jewels has partnered with Bollywood celebrity Disha Patani to launch its ‘Vindhya Collection’ to celebrate Akshaya Tritiya. The Reliance Industries Limited brand held an event in Varanasi to launch the line at its store in the city.

“The launch of the Vindhya Collection this Akshaya Tritiya marks our commitment to celebrating India’s diverse cultural heritage,” said Reliance Jewels’ CEO Sunil Nayak in a press release. “Inspired by the rich traditions of Madhya Pradesh, this collection is the ninth in our ‘Jewels of India’ series and stands as our testament to showcasing Indian art and craftsmanship. Akshaya Tritiya is the ideal occasion for buying jewellery as it symbolises wealth and prosperity, and this year, we offer our customers a unique opportunity to bring home prosperity through the Vindhya collection!”
 
The collection features designs which are inspired by famous monuments in Madhya Pradesh. These include the Gwalior Fort, the Stupa of Sanchi, the Mahakaleshwar Temple of Ujjain, and the Mitaoli and Bateshwar Temples.
 
“Each piece in this collection is a masterpiece reflecting the rich cultural heritage and architectural splendour of Madhya Pradesh,” said Disha Patani. “Personally, I am in love with the diamond necklace design, which beautifully amalgamates elements from various temples in Ujjain. It isn’t just jewellery; it’s a true symbol of tradition and beauty that is a must have in every wardrobe.”