Fine jewellery brand Raj Diamonds has seen a 20% year-on-year increase in demand over the Dhanteras season. The business is confident that this positive sentiment will continue through Diwali and the winter wedding season.
“We saw robust demand during this Dhanteras and have already been witnessing strong footfalls across our showrooms,” said Raj Diamonds’ managing director Eshwar Surana in a press release. “We also had an exceptionally strong festive season and have overall witnessed around 20% increase in demand this time compared to last year’s festivities. We also witnessed a surge in advance bookings, with around 15% of customers already reserving their favourite diamond jewellery for Dhanteras.”
The brand has seen diamonds jewellery set with coloured gemstones emerge as a particularly popular product category this festive season. The coming wedding season also promises to be a busy one for jewellery retailers and a popular consumer sentiment has fuelled optimism at Raj Diamonds, which expects to see strong sales continue until the end of the year. This optimism is fuelled by a positive consumer sentiment which Surana attributes to, “growing economy, increased disposable income, and the burgeoning influence of Gen Z and millennials.”
“To ensure that your jewellery shopping experience is both enjoyable and rewarding, it is important to insist on proper certification and hallmarks,” said Surana. “Reputable jewellers provide these certificates, detailing the cut, clarity, colour, and carat weight of the diamonds. Selecting the right jeweller is paramount, hence choose an established brand with a history of customer satisfaction.”
Raj Diamonds specialises in traditional style handcrafted diamond jewellery and retails from its stores in Jayanagar in Bengaluru and Mysuru. The brand also retails from its direct to customer e-commerce store.
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