Menswear western brand Snitch is investing Rs 5 crore to increase its warehousing space by 1 lakh square feet in addition to the 500,000 square feet of warehousing space it runs in Bengaluru and its 500,000 square feet of space run by third party logistics providers. Then move is designed to to boost the brand’s capacity to dispatch shipments.
“With this new facility, we project to dispatch an additional 20,000 shipments in a day on a single shift,” Snitch’s founder Siddharth Dungarwal told ET Retail. “The new warehouse is just opposite to our existing warehouse in Bengaluru and we expect it to be functional by January first week. Apart from this, we are bringing in a lot of technology in terms of ERP, PI tools, and integrating AI. In my opinion, all these are key things to look into before raising funds.”
Snitch currently manufactures its clothing by working with external manufacturing units which exclusively work with the brand. Snitch currently works with over 16 manufacturing units in locations including Ludhiana, Tiruppur, and Bengaluru and does not have any plans to establish its own production facilities in the near future but could consider it after around a year’s time, according to Dungarwal.
As well as boosting its warehousing capacity, Snitch also plans to expand its brick-and-mortar footprint to pursue an omni-channel expansion strategy. The brand plans to open around seven stores by the end or the 2024 financial year in a mix of malls and high streets, the Press Trust of India reported.
Snitch launched in 2019 as a business-to-business apparel retailer and later expanded into business-to-customer trade. The brand expects to report a revenue total of Rs 250 crore for the 2024 financial year following its total of Rs 110 crore in the 2023 fiscal.
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