Rado names Katrina Kaif as new brand ambassador

Swiss watch maker Rado has named Bollywood celebrity and actress Katrina Kaif as its new global brand ambassador to promote its luxury timepieces. Kaif begins her new role by starring in a video to promote the brand’s Rado Centrix watch.

“We are thrilled to welcome Katrina Kaif into the Rado family,” said Rado’s CEO Adrian Bosshard in a press release on October 25. “Her timeless beauty and global recognition align seamlessly with   Rado’s core principles. We look forward to this journey of redefining luxury together.”
 
Kaif was chosen for her blend of style and substance, according to the brand. Choosing an Indian celebrity as its global brand ambassador shows Rado’s commitment to continued expansion in the Indian market and the increasing importance of India in the global luxury market. 

“I am honoured and excited to be associated with Rado, a brand known for its excellence in watchmaking,” said Katrina Kaif about her appointment. “Rado watches have always fascinated me with their innovative designs and commitment to quality. I look forward to representing this iconic Swiss brand on a global platform.”
 
The Rado Centrix watch features a curved sapphire crystal at its centre and Calibre R582 automatic movement. The timepiece also has an anti-magnetic Nivachron hairspring and 48-hour power reserve.