Que names cricketer Shikhar Dhawan as brand ambassador

Que, a premium eyewear brand has onboarded Indian cricketer Shikhar Dhawan as an investor and brand ambassador.

The brand co-founded by Shashank Saurabh, Abhishek Deep, and Kumar Vagish will launch its premium eyewear range with a campaign featuring Dhawan.

With this partnership, Que is confident of a strong launch in the Indian eyewear market and expects the cricketer’s popularity to help amplify marketing efforts to boost sales.

Commenting on the association, Shikhar Dhawan in a statement said, “I look forward to representing Que and contributing to its success. Together, we will set new standards in eyewear excellence, empowering individuals to embrace their individuality and make a bold fashion statement while ensuring the utmost protection for their eyes.”

Shashank Saurabh, co-founder CEO of Que added, “We are excited about this strategic investment and partnership with Shikhar Dhawan as it serves as a strong validation to our mission of redefining the sunglasses industry, which will be worth $8.6 billion by 2028. As we prepare for the launch of Que, we are confident in our ability to lay a strong foundation for our brand.”

Que is scheduled to launch in the Indian market with their maiden collection of sunglasses in the coming days.