Pop artist Zaeden launches unisex fragrance brand ‘Sol’

Indian pop artist Zaeden has launched his unisex fragrance brand ‘Sol’ in collaboration with Aesir Perfumes LLP and Represent.

The unisex perfume line has been launched in two fragrances namely Mystic Voice and Sweet Sea targeting the Gen-Z and millennial audience.

Commenting on the launch, Zaeden in a statement said, “I am excited to announce this chapter of my life captured in the form of Sol. An unparalleled blend of elegance and soul, it is a manifestation of my lifelong love for fragrances and the culmination of my personal journey.”

Amal Jain, director, and chief perfumer at Aesir Perfumes added, “With Sol, we have harnessed an inspired and avant-garde perspective, which, in turn, has given birth to a creation that is nothing short of sublime. Sol stands as a monumental achievement, unmatched and unrivalled in its realm, reshaping the way we perceive, appreciate, and interact with fragrances.”

Sol perfume has been priced at Rs 1,800 ($23) for a 50 ml bottle and will be available exclusively on the brand’s website.