Parineeti Chopra invests in jewellery brand ‘Tritiyaa’

Actor Parineeti Chopra has invested an undisclosed amount in entrepreneur Kanthi Dutt’s fine jewellery brand ‘Tritiyaa’.

With Parineeti Chopra as an investor and brand ambassador, Tritiyaa is confident of scaling greater heights and expects to make inroads in the lucrative jewellery market in India.

The brand entered the jewellery market with the launch of its first store in Jubilee Hills, Hyderabad and plans to expand to multiple locations, including Mumbai, Bangalore, and Visakhapatnam.

Commenting on the investment, Parineeti Chopra in a statement said, “Jewellery is a treasure that lasts for generations. Happy to partner with a new age jewellery boutique brand. Very excited on this partnership with the young and energetic entrepreneur Kanthi Dutt. This partnership is not just an investment, it’s a testament to our shared vision of redefining elegance and style in the jewellery world.”

Kanthi Dutt added, “I was looking for someone who resonates with my style of jewellery. Parineeti being a new bride, she understands how important jewellery is for a bride. We collectively wanted to put our best foot forward in making the day memorable by crafting statement pieces that speak about the bride. Can’t wait for Parineeti to show off our collection during her wedding.” 

Tritiyaa offers an exclusive collection of gold and diamond jewellery, including uncut diamonds, victorian-style pieces, and rare precious stones.