Clothing and accessories brand Parfois has launched in the Indian market in collaboration with Flipkart’s fashion arm Myntra. For its first ever drop in India, Parfois has launched over 250 handbag designs.
“We are thrilled to introduce Parfois to our customers, and thus further enhancing the appeal of our international brands’ portfolio, especially as we ramp up our global accessories segment,” said Myntra’s vice president of business Jayanti Ganguly, India Retailing reported.
Parfois’ handbags have launched with an average retail price of Rs 2,000. A selection of tote bags, sling bags, and handbags are now available on Myntra’s e-commerce store and mobile app with a range of inaugural offers.
“From Parfois, we are very excited to launch our brand in one of the most important markets, India,” said Parfois’ chief executive officer Susana Sánchez. “The opportunity to build Parfois globally is one of the most important steps for our growth in international markets. We hope that with Myntra as our partner, that opportunity will likely turn into an amazing experience for having new customers and opening new regions around the world.”
Manuela Medeiros launched Parfois in 1994 in Portugal, according to the brand’s Facebook page. The label has a playful yet practical aesthetic and is designed to appeal to a range of age groups. By 2019, Parfois had opened 1,000 stores and today the label retails in approximately 70 countries worldwide.
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