Goat Brand Labs expands Breakbounce’s offering and community outreach

Brand aggregator Goat Brand Labs plans to expand casual wear brand Breakbounce’s operations in India and abroad. The label has launched two new product lines and a community outreach initiative to this end. 

“The mission for Breakbounce continues to be to deliver high quality products to the youth, aligned to the latest urban and casual wear trends, said Goat Brand Labs’ CEO and co-founder Rishi Vasudev in a press release. “Breakbounce was the first to introduce street fashion in India and we envision it becoming the most preferred brand in the category.”
 
Breakbounce recently launched its new ‘Fearless’ collection which features new lines ranges named ‘Taika’ and ‘Voice’. The Taika line features the brand’s tiger mascot of the same name and is designed to represent leadership and bravery. The Voice line is designed to encourage individual expression, according to the brand. 

“We see Breakbounce as more than just a streetwear brand; it’s a movement, a platform for self-expression and individuality,” said Breakbounce’s founder Sanjeev Mukhija. “Our potential lies in our ability to connect with our customers at a deeper level, to resonate with their passions and aspirations and to be a catalyst for positive change.”
 
For community outreach, Breakbounce has formed a long-term association with choreographers Tejas Dhoke and Ishpreet Dang from Dancefit Live. The move is designed to help the brand connect with young shoppers. 
 
Rishi Vasudev and Rameswar Misra launched Goat Brand Labs as a direct to customer brand aggregator in May 2021. The business aims to promote Indian brands to global audiences and its portfolio includes labels Chumbak, The Label Life, Pepe Inner Fashion, Abhishti, Neemli Naturals, and Imara among others.