Pantaloons, a leading fashion brand from Aditya Birla Fashion and Retail Ltd has launched its first ‘Onloop’ store in JP Nagar, Bengaluru.
With the Pantaloons Onloop concept store, the brand aims to reach out to younger audience by with its technology-first experiential store.
The new store is spread over an area of 70,000 sq ft and houses over 50 fashion brands across categories of apparel, footwear, watches, sunglasses, cosmetics, bags and more.
Commenting on the launch of the new concept, Sangeeta Pendurkar, CEO of Pantaloons in a statement said, “Pantaloons has over the years become a fashion playground for the young modern shopper. Taking this to the next level, I am delighted to introduce Pantaloons Onloop as the ‘go-to’ destination for the Gen Z, seeking all things lifestyle and fashion. Envisioned as a theatre of imagination, Pantaloons Onloop offers the customer an unparalleled shopping experience.”
The store will house ABFRL’s ethnic wear brands Tasva, Jaypore alongside Pantaloons exclusive brands like Rangmanch, Akkriti, Indus Route etc. The store also hosts the first Coco Leni eyewear store in Bengaluru.
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