Organic Harvest expands into colour cosmetics

Natural personal care brand Organic Harvest has expanded into colour cosmetics and launched its first line of toxin-free and cruelty-free makeup. Designed to prioritise skin health, the cosmetics range has launched with a video campaign featuring brand ambassador Nimrat Kaur. 

“With the launch of Organic Harvest’s first-ever makeup range, we’re taking another bold step towards fulfilling the vision of clean, ethical and sustainable beauty at Organic Harvest,” said Good Brands Co’s CEO Sukhleen Aneja in a press release. “We aim to empower individuals to embrace their natural beauty while making conscious choices for our planet, with the belief that beauty should be as pure as nature itself, and this makeup range is just that. It’s about looking good while feeling good, and that’s what Organic Harvest stands for. It’s an exciting addition to our portfolio, and we’re thrilled to share it with our customers.”
 
The line caters to the growing demand for eco-friendly and safe beauty goods, according to Organic Harvest. The makeup line has debuted with six product categories comprising kohl, liquid eyeliner, a matte compact, BB cream, matte liquid lipstick, and matte lipstick. 

“We are thrilled to introduce Organic Harvest’s first-ever makeup range, extending our commitment to clean and organic beauty,” said Organic Harvest’s founder Rahul Aggarwal. “Our journey has always been about redefining beauty with a conscience and our customers can now enjoy cosmetics that not only enhance their appearance but also promote skin health. We’re excited to introduce this line, and we believe it’s going to revolutionise how people perceive organic beauty.”
 
“Having been associated with Organic Harvest for sometime now, the makeup range reflects an exciting and positive step towards a more sustainable future in the beauty industry,” said Organic Harvest brand ambassador and actor Nimrat Kaur. “I’m absolutely delighted to be part of the DVC and witness the launch of their first-ever makeup range, a collection beautifully blended from organic goodness with cutting-edge cosmetics. With Organic Harvest’s products, consumers can not only enhance their beauty but also contribute to a greater good thereby shaping a future where conscious beauty decisions are the norm.”