OG&Co launches high street clothing line ‘Thy Earth Summit’

Clothing brand OG&Co has expanded its product offering and launched a high street clothing line named ‘Thy Earth Summit’. The men’s and women’s clothing line features garments made from hemp, orange peel, milk, soya, and bamboo textiles among others. 

“Thy Earth Summit is a poetic portrayal of nature through the new era of fashion,” said brand founder and designer Urshila Rao Ganji about the line in a press release. “With oversized tees, trendy co-ords and breezy dresses, we will appeal to a wide spectrum of audiences while also reflecting our responsibility towards the environment. Each piece is a testament to merging comfort, style, and sustainability seamlessly.” 

The collection is designed to translate trend driven silhouettes into sustainable fashion to appeal to Gen Z shoppers across India. The line features oversized t-shirts, fitted dresses, blazer sets, statement shirts, and Korean style trousers among others. The line is currently in production and will launch on OG&Co’s direct to customer e-commerce store. 

“The latest line is currently in production and will also have fabric sourced from orange peels,” announced the brand in a press release. “The anti-bacterial and durable quality ensures protection from UV rays, thus being a step ahead in providing a holistic style of clothing. Another set of fabric made from grass pulp and bamboo blend has moisture-wicking and insulation properties in little measure – thus enabling you to feel comfortable in it, no matter what the weather.”