Nykaa’s lingerie private label Nykd crosses Rs 100 crore in revenue

Beauty and fashion giant Nykaa’s private label lingerie brand Nykd has reported crossing the Rs 100 crore in revenue milestone as it continues to expand its operations. The brand also served over one million customers in 2023. 

Nykaa’s lingerie brand Nykd contributes the highest amount of revenue to the business’ private label fashion brands, ET Retail reported. Crossing the Rs 100 crore revenue mark shows that the brand is now a significant player in India’s lingerie industry. 
 
“We brought smiles to one million plus women this year, and we aim to make that number soar in the coming year,” announced Nykd by Nykaa on Facebook at the end of 2023. 

Nykd by Nykaa specialises in comfort and trend driven women’s lingerie and is priced in the mass premium segment of the market. The brand recently launched a new campaign titled ‘All Boobs are Beautiful’ with the aim of empowering shoppers to embrace their natural form, Nykd announced on Facebook. The brand also recently launched a line of thermal inner wear for the winter season. 
 
Nykaa retails a multi-brand selection of beauty brands on its main e-commerce store and a multi-brand of fashion and accessories brands on its Nykaa Fashion platform. The business counts 16 private label brands including Nykd, Pipa Bella, Rsvp, Twenty Dresses, and Azai among others.