Nykaa brings K-beauty brand Isntree to India

Nykaa has strengthened its K-beauty brand portfolio by partnering with South Korean green beauty brand Isntree for its launch in India.

Isntree launches in India with its product portfolio that includes green tea fresh serum, sun gel, clay mask among many others.

Commenting on its India entry, Jinwoo Kim, CEO of Isntree in a statement said, “We are incredibly excited to bring Isntree to the Indian market through our exclusive partnership with Nykaa. Our commitment to sustainability and effective skin care aligns perfectly with Nykaa’s vision of providing high-quality, innovative beauty solutions. We look forward to seeing Indian consumers embrace our products and experience the benefits of nature-inspired skincare.”

Anchit Nayar, executive director CEO of Nykaa Beauty added, “We are thrilled to forge this exclusive partnership with Isntree. Since Nykaa introduced K-beauty to India, we have witnessed an overwhelming response to Korean brands, products and skincare trends.”

Isntree products are exclusively available in India on the Nykaa website, app and over retail stores across India.