Nestasia opens first North India store in Delhi

Fashion accessories and homeware brand Nestasia has opened its first store in North India. The exclusive brand outlet measures 580 square feet and is located in the metro’s DLF Avenue Mall in Saket. 

“Delhi NCR has been our biggest market for online sales,” said Nestasia’s co-founder Aditi Murarka, Indian Retailer Bureau reported. “Hence, it was a natural choice to pick Delhi as our location for offline expansion. Starting our North India offline story with Delhi and a prominent location like DLF Avenue makes it a very exciting first in hopefully many more to come within the next few months. With its rich catchment, high traffic, and curation of brands, our first store at DLF Avenue offers an ideal opportunity or platform for a brand like ours (Nestasia) to take off, seeking greater awareness and discoverability.”
 
The new store features a white interior with gold accents and oakwood and marble details. The store houses seven main product categories including bags, décor, and soft furnishings as well as collections including ‘Nest Modern’ and ‘Nest Jungle’. Nestasia plans to open over 20 brick-and-mortar stores in 2024 to reach shoppers across India.

“We aim to launch our latest collections and provide exclusive in-store offers to shoppers to experience the brand first-hand,” said Murarka. “The next few stores are to come up in Gurugram, Noida, and Delhi itself. To provide a seamless experience for Nestasia shoppers, we hope to blend the ease of shopping online with the touch and feel of offline.”