Tommy Hilfiger names Lea Rytz Goldman as global brand president

U.S. premium fashion giant PVH, which also owns Calvin Klein, has appointed Lea Rytz Goldman as president and brand director of Tommy Hilfiger, a role that was recently vacated by Avery Baker, who quit PVH Corp.  Rytz Goldman is currently the managing director of COS, the label-retailer owned by Swedish fashion behemoth H&M, and will join Tommy Hilfiger in spring 2024. She will report to Stefan Larsson, CEO of PVH, himself a former top executive at H&M.

Rytz Goldman took charge of COS (the acronym of ‘Collection of Styles’) in 2020. The label currently operates over 250 stores in some 50 markets. She notably expanded the label’s digital reach and launched it on the wholesale channel in 2022, with a selection of online retailers. Before working at COS, Rytz Goldman had been in charge of two other H&M labels, Arket and Monki, between 2013 and 2018. Before joining H&M, she was head of design and purchasing at Lindex, a label based in the Swedish city of Göteborg.

Rytz Goldman’s mission at Tommy Hilfiger will be to tap her expertise to boost the label’s appeal, while deploying the group’s PVH+ strategic plan. PVH+ aims to make Tommy Hilfiger and Calvin Klein, “the most desirable lifestyle brands in the world, and make PVH one of the highest performing brand groups in the sector,” said PVH in a press release.

“Lea’s leadership embodies this, combining a strong brand vision with disciplined execution to unleash brand power and drive sustained business success,” said Tommy Hilfiger in the press release. “This is something Lea has demonstrated time and time again in her career, and I am amazed at how she has stayed true to the core DNA of her brands, while always evolving for the future,” he added.

Martijn Hagman will continue to run Tommy Hilfiger’s global business while waiting for Rytz Goldman to join the label, and also maintaining his role as managing director PVH Europe.

After the last quarter, PVH has revised upwards its annual guidance, forecasting growth between 3% and 4% for its non-standard fiscal 2023.