Neso Brands acquires stake in Le Petit Lunetier

Lenskart-backed eyewear firm Neso Brands has acquired a significant stake in the Paris-based eyewear brand, Le Petit Lunetier for $4 million (Rs 33 crore).

With this investment, Neso Brands will help fuel the retail expansion of the Parisian brand in Europe and launch it in Lenskart’s main markets in Asia and Middle East.

The acquisition will see Bjorn Bergstrom, co-founder CEO of Neso Brands along with Peyush Bansal, CEO of the Lenskart Group join Le Petit Lunetier’s board of directors.

Commenting on the investment, Bjorn Bergstrom, CEO of Neso Brands in a statement said, “This strategic investment marks our first foray into the European market, and we aim to grow the brand’s potential, both across France and internationally. We also plan to bring the brand to Lenskart’s customers and have already seen a good reception of the brand in India following a limited pilot launch in Delhi.”

Founded in 2015 Jérémie Encaoua and Elie Attias, Le Petit Lunetier is a direct-to-consumer (D2C) eyewear brand. It operates 16 stores in France and sells through online channels across the globe.