Nars Cosmetics partners with Nykaa to expand presence in India

Global beauty brand Nars Cosmetics by the Shiseido Group has partnered with India’s largest omnichannel beauty retailer Nykaa to expand its footprint in the Indian market.

With this partnership, Nars product range will be available to Indian consumers both online and select retail Nykaa outlets.

The brand had earlier stated that it sees huge growth potential in the Indian market and aims to become one of the top five premium beauty brands in the coming three years.

Commenting on the partnership, Sanjay Sharma, country head India at the Shiseido Group in a statement said, “Partnering with Nykaa marks a significant milestone for Nars in India as we continue to expand our reach and strengthen our presence in this dynamic market. Nars has always been about empowering individuals to express themselves through artistry, and we believe this partnership will inspire and connect with an even broader audience of beauty enthusiasts across India.”

Anchit Nayar, CEO at Nykaa Beauty added, “At Nykaa, we are committed to bringing the finest beauty brands that resonate with our consumers’ desires for innovation and excellence. We’re thrilled to introduce Nars to our platform, confident that it will inspire consumers to embrace their unique beauty and push the boundaries of self-expression.”

Founder by François Nars in 1994, Nars Cosmetics had entered the Indian market with Shoppers Stop’s subsidiary SS Beauty Brands Limited in 2023.