Amazon India simplifies registration process for new sellers

Amazon India has simplified the registration process for new sellers planning to sell their products online through the platform.

In the new process, vendors will be required to register their mobile numbers and provide the GSTIN (Goods and Services Tax Identification Number) along with details of their business.

Additionally, Amazon has introduced a machine learning-powered fill-up feature to simplify the registration process which will pre-fill the necessary details and provide suggestions for brand names, shipping preferences, and other options.

With this initiative, Amazon aims to increase its seller base in tier 2, 3 cities, and beyond. Currently, the company claims that 65 percent of the sellers registered on the platform are from smaller towns.

Commenting on the initiative, Amit Nanda, director of selling partner services at Amazon India in a statement said, “The first step in starting an online business – that of registering and onboarding – is often the most daunting for small businesses who are new to e-commerce. By simplifying the registration process, we look forward to more Indian entrepreneurs, armed with no more than a mobile device and GSTIN, seizing the opportunity to sell online.”

Amazon India has more than 12 lakh registered sellers, including local stores, traditional weavers and artisans, women entrepreneurs as well as start-ups and digital entrepreneurs.