Nandani Creation Limited names Madhuri Dixit as brand ambassador

Nandani Creation Limited, an ethnic wear company has signed actor Madhuri Dixit as its brand ambassador.

The actor will be endorsing the company’s brands Jaipur Kurti and Desi Fusion through in-store visual branding, electronic, print, and digital media advertisements.

With this association, the company aims to expand its reach across the country and believes that the coalition will substantiate the brand philosophy.

Commenting on the association, Anuj Mundhra, chairman managing director of Nandani Creation Limited in a statement said, “We are delighted to have Madhuri Dixit as the face of our brands. Madhuri Dixit shares a strategic synergy with our brand.”

“We believe this partnership will help us to connect better with our customers and communicate our brand’s philosophy. This association will also catalyze our geographical expansion and new product designs,” he added.

Nandani Creation Ltd sell its products through its exclusive brand outlets, website, and major e-commerce platforms like Myntra, Ajio, Nykaa, Amazon, Tata Cliq, Flipkart among others.