Myntra added 50 international brands to roster in 2023

Flipkart’s fashion arm Myntra added 50 international brands to its roster in 2023 to both its fashion and beauty segments. The e-commerce store is continuing to expand its international offering by adding new labels and expanding its product selection from brands which it has established on its platform. 

In 2023, Myntra diversified its international sportswear and athleisure offering by launching Gymshark, Champion, and Adidas by Stella McCartney on its online store, India Retailing reported. The business also added high-street labels including Oasis, Next, Boohoo Man, Anne Klein, and FCUK among others to its portfolio. 
 
Accessories brands Herschel Supply Co and Parfois launched on Myntra along with Barry M, a cosmetics brand known for its brightly coloured lip, nail, and eye products. The business also expanded its product selection for a number of the international labels it already carries to diversify its offering.

Myntra now retails over 400 international brands and a total of over 6,000 fashion and lifestyle labels. The business plans to continue to add international brands to its platform in 2024. 
 
Myntra is currently promoting a curated selection of occasion and traditional wear for the upcoming Pongal festivities, the business announced on Facebook. With colourful ensembles for men, women, and children, the platform is promoting a range of desi brands as part of its ‘Pongal Edit’.