Mohey launches new campaign with brand ambassador Kiara Advani

Traditional and bridal wear brand Mohey has partnered with brand ambassador Kiara Advani to launch a new campaign. Advani stars in a brand film to promote Mohey’s latest bridal wear collection for the winter wedding season. 

“I am thrilled to unveil yet another exciting campaign with Mohey, the latest collection by the brand is truly a paradise for all brides to be,” said Kiara Advani in a press release. “While donning the exquisite creations of Mohey, I feel a timeless connection to the artistry of love and celebration. Each silhouette tells a unique story, and I am honoured to be part of the enchanting journey that every bride embarks on.” 
 
‘Dulhan wali Feeling’ aims to evoke the bride’s feelings on her big day and link Mohey’s designs with commemorating important life events. Advani is dressed as a modern bride in a pink, embroidered lehenga and illustrates how feeling confident in one’s bridal wear adds to a wedding celebration. 

“Our association with Kiara Advani continues as we bring our latest wedding campaign to you,” said Vedant Fashions Limited’s chief revenue officer Vedant Modi. “Kiara unveils the ultimate Dulhan wali Feeling lehenga to our audience that embodies the spirit of a bride & exudes the charm a bridal lehenga holds in every woman’s life. We are proud to be associated with her and hope to take the legacy of the brand a notch higher with our new campaign. The film celebrates love, tradition, and individuality, seamlessly intertwining confidence, independence, and joy—a radiant tribute to the values that Mohey cherishes.”