MMTC-PAMP launches ‘Lock & Key’ bullion campaign

India’s London Bullion Market Association MMTC-PAMP has launched a ‘Lock & Key Campaign’ to engage consumers across Bengaluru and promote its 99.99+% gold and silver products by offering precious metal prizes. 

“At MMTC-PAMP, we thrive on curating unforgettable experiences for our customers who have always trusted us for their gold and silver needs,” said MMTC-PAMP’s managing director and CEO Vikas Singh in a press release. “Our Lock & Key initiative is not merely a campaign; it is a testament to our commitment to innovation and unique customer engagement. MMTC-PAMP stores, recognised as destination stores for 99.99+% purest gold and silver purchasing, have long been synonymous with offering unique and distinctively crafted products in the purest gold and silver. With the introduction of the Lock & Key campaign, we’ve elevated our commitment a step further, infusing an element of fun and excitement into the shopping experience for our discerning customers.”
 
MMTC-PAMP will distribute 35,000 keys across Bengaluru through newspaper insertions. These keys will ‘unlock’ the potential to win gold and silver prizes in MMTC-PAMP stores as part of a strategic marketing initiative. 

MMTC-PAMP is a joint venture between Switzerland-based bullion refinery, PAMP SA and Government of India undertaking, MMTC Limited. The business is the only LBMA-accredited gold and silver good delivery refiner in India and aims to join Swiss precision with Indian insights, according to MMTC-PAMP.
 
“As we invite participants to unlock the possibilities with MMTC-PAMP, we are confident that this campaign will be a memorable chapter in our journey, adding a new dimension to how our customers perceive and interact with our brand,” said Singh. “We believe that this initiative will strengthen our position as industry leaders, not just in terms of product quality but also in delivering unparalleled experiences.”