Business to customer fashion events business Marriage Mantra will hold Diwali themed shopping exhibitions in Dubai and Mumbai this October. The events are designed to introduce desi brands to new customer groups.
On October 6, Marriage Mantra will hold a ‘Parineeti’ women’s shopping fair at the Taj Business Bay in Dubai, the events business announced on Facebook. The fashion event will feature product categories including women’s occasion, ethnic, and traditional wear as well as jewellery, accessories, footwear, and handbags among others.
The event will showcase a wide range of Indian brands in Dubai, some for the first time, and aims to give non-resident Indians in the area the chance to complete their festive Diwali and wedding season shopping and discover new labels. The event’s partner for Dubai is Its Her Way and brands scheduled to take part in the fair include Espee Designer Jewellery.
Marriage Mantra will travel to Mumbai on October 17 for a ‘Pink Almari’ shopping fair at Blue Sea in Worli Mumbai. The event will focus on brands in the premium segment of the market and feature a broad range of festive and bridal goods.
On October 19, Marriage Mantra will hold a Parineeti shopping fair at the Novotel Mumbai Juhu Beach Hotel. Marriage Mantra held a shopping fair at the same venue in July featuring labels including Rayz by Naushiinaa, Raps Creations, Kohe, Seema Patwa, Om Creation, and Threadful Arts among others.
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