Mango collaborates with Indian influencers for summer collection

Spanish fashion brand Mango has collaborated with three Indian influencers Juhi Godambe, Shiv Shakti, and Vagmita Singh for its summer capsule collection.

The brand has launched a campaign ‘From Barcelona with Love’ which includes a digital film with the three influencers showcasing distinct collections from the brand.

The influencer-led campaign will be promoted through digital channels and amplified by these digital ambassadors on their social media channels.

Mango’s first influencer-led collection in India includes denims, off shoulder styles and bardot tops among others.

Commenting on the collection, Venu Nair, chief of strategic partnerships at Myntra in a statement said, “This collection brings an authentic Spanish touch into the Indian customers’ wardrobe and serves as a bridge, gracefully spanning the rich heritage and fashion synonymous with the effervescent city of Barcelona, tailored precisely to meet the discerning tastes of Indian women. We are excited to have this collection on Myntra.”

The collection will be available for purchase exclusively on Myntra, which holds the master franchise rights for Mango’s online and offline business in India.