Maison D’ Auraine, a beauty conglomerate has launched premium Dutch hair cosmetics brand ‘Keune’ in the Indian market.
With this exclusive launch, Keune will sell its products that include luxe colour treatment solutions, hair care essentials like shampoos & conditioners, and premium hair styling staples.
Commenting on the association, Aprit Jain, founder managing director of Maison D’ Auraine in a statement said, “We are thrilled to launch Keune in India and bring its high-quality hair care products to our customers. Keune’s commitment to sustainability and ethical business practices aligns with our values, and we are excited to partner with them to offer our consumers in India and our salon partners a range of hair essentials that are innovative, sustainable and effective.”
Eelco Keune, CEO of Keune added, “We are thrilled to join hands with Maison D’ Auraine for our foray into the vibrant Indian market. This partnership is not just about products; it’s about shared values. Our shared commitment to social responsibility and sustainable beauty makes this collaboration truly special.”
The Keune product portfolio is now exclusively available through Maison D’ Auraine at over 25,000 premium salons across India.
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