Madame signs Shanaya Kapoor as brand ambassador

Madame, one of India’s leading women’s fashion brands has named actor Shanaya Kapoor as its brand ambassador.

The brand has launched a campaign ‘Fashion is Me’ across multiple platforms with Shanaya Kapoor showcasing the brand’s spring summer 2024 collection.

The brand’s newly launched collection includes cropped tops, tees, trousers, coordinated sets, and workwear.

Commenting on the association, Sumedha Jain, Marcom head at Madame in a statement said, “In any collaboration, alignment around brand’s core values is essential. Shanaya’s distinct approach to fashion, and her firm beliefs around the role that fashion plays in her life, make her the perfect choice for Madame.”

Shanaya Kapoor added, “Fashion is a very personal affair. It’s the mood-board for my self-expression. I am excited to be collaborating with Madame and look forward to sharing my own fashion philosophy with millions of our collective fans and followers.”

Madame’s spring summer 2024 collection will be available across all Madame stores, and leading e-commerce platforms.