Lyra names Janhvi Kapoor as brand ambassador

Lyra, a women’s wear brand from Lux Industries Ltd has signed Bollywood actor Janhvi Kapoor as brand ambassador.

The brand has launched a new campaign ‘Always ready for more, anytime, anywhere’ featuring the actor to strengthen its customer base among the youth.

Commenting on her association with the brand, Janhvi Kapoor in a statement said, “Becoming the face of Lyra is a thrilling journey, where fashion becomes a statement of confidence and individuality. Shooting with the team was truly enjoyable, and I wholeheartedly hope for their continued success and even greater achievements in the future.”

Udit Todi, executive director, Lux Industries Limited added, “Janhvi Kapoor embodies the modern, confident woman of today – someone who is unafraid to embrace her individuality. As our brand ambassador, Janhvi Kapoor will be a beacon of inspiration for women, showcasing that fashion is not just about clothing, but a form of self-assurance and empowerment.”

Launched in 2012, Lyra has a diversified product portfolio of women’s outerwear and innerwear, which includes leggings, lingerie, tops, t-shirts, activewear, and sleepwear.

It is one of the fastest growing brands of Lux Group, contributing around 15 percent to the top line with a turnover of Rs 350 crore in financial year 2022.