Amorepacific partners with Tata Cliq Palette to expand India presence

Korean beauty business Amorepacific has partnered with multi-brand beauty retailer Tata Cliq Palette. The move both enables Tata Cliq Palette to expand its international offering and Amorepacific to expand its retail presence in the Indian e-commerce market while reaching more customers. 

“The collaboration with Tata Cliq Palette presents a fantastic opportunity to expand into new and existing markets, connecting with passionate consumers who appreciate the wonders of K-beauty,” said the business’ managing director and country head for AmorePacific Group India Paul Lee in a press release. “With the platform’s dedication to offering a diverse range of products and the extensive brand portfolios, AmorePacific India aims to achieve growth and success. They are delighted to provide Tata Palette customers with carefully curated products from the Laneige, Etude, and Innisfree brands, introducing them to the transformative benefits of Korean skincare and educating them about the personalized approach of K-beauty.”
 
Amorepacific is responsible for beauty and skincare brands Laneige, Innisfree, and Etude. Following the tie-up, Tata Cliq Palette’s shoppers can now browse through the best-selling products of each brand on Tata Cliq Palette’s website and mobile app.

“The ultimate objective is to ensure that Indian consumers derive the utmost advantages from their brands and products,” said Lee. The business plans to harness the partnership to bring more products to India and to foster collaborations in the country. 
 
Amorepacific Corporation was founded in 1932 and officially established in 1945 in South Korea. Headquartered in Seoul, the business also runs a research and development centre.