Lovechild by Masaba launches campaign with Mumbai Indians

Beauty brand Lovechild by Masaba has collaborated with the Mumbai Indians women’s team for a campaign ‘Har Innings Mein Beautiful’.

The campaign will see cricketers Harmanpreet Kaur, Hayley Mathews, and Yastika Bhatia celebrate the beauty of diversity, individuality, and authenticity.

With this campaign, Lovechild by Masaba aims to accelerate its brand awareness and solidify its market presence across the country.

Commenting on the campaign, Masaba Gupta, founder of Lovechild by Masaba in a statement said, “Young India needs strong, ever evolving, disciplined and powerful role models and thought leaders who aren’t afraid to be their true selves. Our collaboration with Mumbai Indians is an attempt to turn the spotlight on some amazing women, as we enter a new universe of storytelling with women who will and are dictating cultural moments.”

A Mumbai Indians spokesperson added, “We are thrilled to announce our collaboration with Lovechild by Masaba. It is an exciting journey that we are embarking on, to also give our fans multiple opportunities to engage with and a platform for Lovechild by Masaba to engage with our global fans.”

Lovechild Masaba was launched in 2022 as a direct-to-consumer brand recenty ventured into the retail space and plans to expand its presence across kiosk, shop-in-shop, and other formats.