L’Oréal India has strengthened its marketing team with the appointment of Saloni Shah as the chief digital & marketing officer (CDMO).
In her new role, Shah will be responsible for powering L’Oréal’s digital-first brands to deliver accelerated growth on online platforms and further strengthen the company’s future-ready digital capabilities.
Commenting on the appointment, Aseem Kaushik, managing director, L’Oréal India, said, “With Saloni’s holistic experience across digital & media and close to a decade-long association with L’Oréal, I’m confident that she is best placed to further accelerate our digital transformation journey in India.”
Saloni Shah added, “India is the next big frontier for L’Oréal Groupe, with a steadfast focus on cutting-edge product innovation, consumer acquisition, and beauty tech. Today, the CDMO team delivers stellar O+O consumer experiences across all our channels and at the same time provides industry-first digital practices for higher business performance.”
Saloni Shah had joined L’Oréal India in December 2013 as media manager for consumer products division (CPD). Since then, she has played an instrumental role in driving the group’s marketing and digital initiatives across categories.
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