Limited Edt launches limited edition ‘Urban Islander’ line at first India store

Singapore-based sneaker retailer Limited Edt has launched new line ‘Urban Islander’ in the Indian market. The multi-brand retailer held an event at its recently opened store in Gurgaon in Delhi to celebrate the collection’s debut and innovative in-store technology. 

Urban Islander is a multi-brand specially designed and curated apparel and footwear collection by Limited Edt designed to engage sneaker and streetwear enthusiasts in India, the business announced in a press release. Limited Edt held an event to debut the line and also launched ‘The Vault’ in its Gurgaon store which uses facial recognition software to open the door for VIP customers to access highly sought after and rare sneakers. 
 
The Urban Islander collection was designed by creative Mark Ong, also known as Mr Sabotage, who travelled to India for the country launch. “I’m especially pumped because it’s my first time in India, and it’s with my sneaker bff to launch our UI collection,” said Ong. 

“We are thrilled to see this special Singapore collection being launched in India for the first time,” said the Singapore Tourism Board’s area director for India, South Asia, and Africa Lim Kean Bon in a press release. “India’s vibrant retail landscape presents an exciting opportunity for Singapore’s homegrown sneaker brand, Limited Edt, to connect with sneaker fans here. We hope Indian sneaker fans will enjoy shopping this exclusive collection, designed in collaboration with renowned sneaker designer Mr. Mark Ong, and also experience the Limited Edt distinct lifestyle concept that is a testament to Singapore’s vibrant retail landscape.”