Caprese, a women’s luxury handbags and accessories brand has collaborated with Viacom 18 to launch the ‘Emily in Paris’ collection.
The brand has used artificial intelligence or AI-generated creatives to showcase its newest collection of handbags making it one of the first brands in India to bring together the worlds of tech and fashion.
With these AI-generated creatives, Caprese aims to attract fans of the ‘Emily in Paris’ web series to boost sales of its newly launched collection.
Pushpita Gaur, business head at Caprese in a statement said, “Our commitment to staying ahead of the curve in the ever-evolving fashion landscape goes hand in hand with our dedication to exploring and being at the forefront of cutting-edge technologies that can match the ever-changing trends. Likewise, we are constantly seeking innovative ways to engage with customers.”
“With AI-generated images effectively showcasing not only the style testament of our brand but the smooth integration of new-age tech and fashion, we are not only demonstrating our visionary outlook but also paving the way for a visionary approach to fashion, where innovation and style converge,” she added.
Caprese’s newly launched ‘Emily in Paris’ collection will be available exclusively on the brand’s website and official social media platforms.
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