Fashion-tech platform LehLah has partnered with Bollywood celebrity Athiya Shetty to hold an exclusive wardrobe sale from her personal closet on its multi-brand fashion shopping app. Shetty also stars in a campaign for the business titled ‘Your Closet’.
“I am thrilled to share a part of my personal style journey with everyone through LehLah,” said Athiya Shetty about the collaboration in a press release. “Fashion is not just about what you wear, but how it makes you feel, and I hope my pre-loved fashion collection inspires confidence and individuality in all who explore it on the app.”
Shetty’s curated collection features a mix of formal and casual styles. All proceeds from Shetty’s closet sale will go towards the Vipla Foundation, an organisation which works to empower women and children in India.
“Collaborating with Athiya has been an absolute joy,” said LehLah’s founder Ashna Ruia. “Her innate sense of style and commitment to empowering others aligns perfectly with LehLah’s ethos. Together, we are not just offering fashion; we’re fostering a community of self-expression and support, all while contributing to a cause close to our hearts.”
Ashna Ruia launched LehLah as a fashion tech app in November 2022. The business’ app enables creators to post their curated looks and tag every product with shoppable links to LehLah’s partner brands. Other app users can then shop the entire look. LehLah has partnered with fashion retail businesses including Myntra, Meesho, Shoppers Stop, Sugar Cosmetics, Westside, and Limese among others.
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