Lee collaborates with Suneet Varma for denim collection

Denim brand Lee has collaborated with designer Suneet Varma for a women’s collection ‘Denim beyond definition’.

The denim collection includes corsets, bell-bottom jeans, dresses, and maxi skirts.

With this collaboration, Ace Turtle the exclusive licensee of Lee in India aims to expand the brand’s customer base and plans to collaborate with more designers to cater to a wider audience going forward.

Commenting on the collection, Suneet Varma in a statement said, “For me ‘Denim beyond definition’ has been an exciting journey of pushing the boundaries of denim fashion. Beyond the challenges inherent in moulding denim and merging it with Indian couture, I viewed it as a tremendous opportunity to do something new.”

Nitin Chhabra, CEO of Ace Turtle added, “We take pride in introducing trendsetting collaborations that redefine the fashion landscape in India. This fusion of denim and Indian couture encourages individuality and is a bold step into the world of fashion and lifestyle. We look forward to launching more such exciting collaborations for our customers in India.”

The new collection will be available on Lee’s e-commerce store and select Lee stores across India.