Wipro Consumer Care and Lighting has rolled out a large-scale advertising campaign for its Ayurvedic soap brand Chandrika in partnership with Laqshya Media Group. The business aims to introduce the Kerala-focused brand to new audiences in Maharashtra.
The business sought to increase brand awareness in Maharashtra with its month-long campaign which used Laqshya Media Group’s toolkit to discern the most impactful locations for its physical media advertisements, Indian Retailer Bureau reported. The campaign included billboards, bus wraps, metro and railway station advertising, and 3D visuals.
“Outdoor is a key component in our media mix as it enables us to precisely target clusters of interest and deliver the intended message,” said Wipro Consumer Care and Lighting’s CMO and e-commerce business head Prasanna Rai, Indian Retailer Bureau reported. “In Laqshya, we found an ideal partner who not just executes campaigns fast and at scale but also makes our executions more impactful. Their creative inputs are invaluable as they understand how to use the medium the best. Chandrika’s relaunch campaign needed very specific locations that would garner impact and excitement for the brand, and that has been delivered by Laqshya.”
The Chandrika brand has an 80 year history, according to its Facebook page, and this forms a major part of its advertising. The brand’s latest slogan ‘Apne Desh Ka Glow’ featured in its new campaign and the business is keen to tap further into the Maharashtra market to boost revenue and acquire long-term customers.
“Collaborating with Wipro Consumer Care and Lighting on this prestigious campaign has been an incredible experience,” said Laqshya Solutions’ COO Amarjeet Hudda. “We are proud to have contributed to Chandrika’s legacy and extend its presence to the people of Maharashtra.”
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