Calvin Klein launched on Wednesday its latest ‘Calvins or Nothing’ series, which focuses on its underwear line, with a new campaign featuring globally-recognized athletes.
The campaign features athletes including Alex Morgan, Chloe Kelly, Kenza Dali, Mana Iwabuchi and Mary Fowler. It will roll out across Calvin Klein’s social channels and will also show up across high-impact out of home locations around the world.
Photographed by Brianna Capozzi, the campaign highlights each woman in an intimate setting designed to reveal their confidence and sensuality. Capozzi uses the juxtaposition of expressive closeups and full-body shots to portray each individual’s duality. The result is a celebration of athleticism, strength and vulnerability.
In particular the cast is captured wearing essential Calvin Klein styles, including new modern cotton underwear; high rise straight, 90s straight, straight and bootcut jeans; cropped and classic trucker jackets; and signature logo tees.
Earlier this year, Calvin Klein selected the Spanish tennis player Carlos Alcaraz to star in the latest chapter of its advertising series ‘Calvins or Nothing’. It also previously featured actress Maya Hawke and soccer player Romelu Lukaku.
Last month, Calvin Klein equally launched a new campaign celebrating the LGBTQIA+ community. The campaign starred actors Amandla Stenberg and Brandon Flynn, capturing the energy of Pride.
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