Kult App, the immersive m-commerce platform for luxury beauty shopping has partnered with Estee Lauder Companies to onboard the latter’s beauty brands on its platform.
With this partnership, Kult App will house beauty brands including Bobbi Brown, Too Faced, Smashbox, Clinique, Estee Lauder, and MAC.
Commenting on the launch, Karishma Khokhar, founder CEO of Kult App in a statement said, “Kult App has consistently been the go-to platform for those looking for a premium and diverse range of products. And now, with the inclusion of Estee Lauder Companies’ brands, we will be able to cater to an even broader audience, offering an exceptional selection of makeup and skincare products to our patrons.”
Rohan Vaziralli, general manager of Estee Lauder Companies, India added, “To reach out to more consumers in India, we are excited to launch some of our marquee brands on the Kult App. Their innovative approach, personalized shopping experience and diverse selection of beauty products makes them a natural choice for the extension & expansion of our brands.”
Kult App is a tech-first beauty and lifestyle e-commerce app specializing in skincare, makeup, hair and bath and body, the platform. It currently has over 200 brands on board and is available on both iOS and Android.
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