Kriti Sanon’s Hyphen expands skincare line to offer anti-acne solutions

PEP Technologies and celebrity entrepreneur Kriti Sanon’s skincare brand Hyphen has expanded its product offering into concern-specific products, designed to target skincare issues. The brand has launched an ‘Ultimate Acne Care Range’ with three products which mix acne-fighting actives with natural ingredients.

“Our goal with this new anti-acne skincare range is clear- we want to empower both men and women in their fight against acne with high-quality, effective solutions,” said Hyphen’s co-founder and chief growth officer Vaishali Gupta in a press release. “We have created products with innovative formulas to not only address current breakouts but also prevent future ones to help our consumers retain confidence in their skin!” 
 
Products in the new anti-acne range include ingredients such as Salicylic acid, Azelaic Acid, Tea Tree Oil, and Niacinamide, designed to counter spots. The range comprises a ‘Clarifying Acne Cleanser’, an ‘Acne Defence Serum’, and an ‘Acne Fix Spot Corrector’ which have been produced to work together to clear up acne breakouts.
 
“For years, many have faced the ongoing battle of acne,” said Hyphen’s co-founder and chief customer officer Kriti Sanon. “Anti-acne products that don’t strip the skin of moisture or cause irritation are a universal need in the pursuit of clear, balanced skin. Interestingly, ever since we launched Hyphen, we’ve received a lot of messages from our customers asking us to launch a line of products specifically for acne. A huge number of comments showed a strong demand for effective acne solutions. Using this feedback and detailed consumer research, we launched Hyphen’s Anti-Acne range.  Our team at Hyphen has created a complete and holistic range that fights acne while keeping the skin balanced and healthy. I’m excited to share the new product line that has made a significant difference in my skincare routine with everyone!”